Ugg: Bea Mary Jane
Brand
Date
Feb 2025
Description
Ugg introduces the Bea Mary Jane in this commercial footwear campaign. The production leans into a retro-styled setting, defined by checkered flooring and a vibrant red curtain backdrop that provides a structured, intimate frame for the product. Developed by Young Hero with production from Iconoclast US and Compass, the spot highlights the platform design of the shoes. The aesthetic is shaped by warm lighting and a clean, cinematic live-action technique.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Caramel
Pure White
Background
Set-dressed
Context
Advertising Campaign
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