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ProjectAU Campaign
Child standing in a motel parking lot with a yellow and white striped towel draped over their head beside a silver SUV.

AU Campaign 2026

Associated creatives

Belinda Blooman
Belinda BloomanProducer
Josh Kelly
Josh KellyPhotographer

Tags

child with towel on headyellow striped beach towelyellow and white towelbeach towelchild in sandalsbrown strap sandalssilver luxury suvsilver suvsuv with open trunksilver car

Description

Shot for Turo's AU Campaign, photographed by Josh Kelly and produced by Belinda Blooman, this image captures a sunny vacation moment outside a two-story brick motel. In the foreground, a child stands on the paved parking area with a bright yellow and white striped beach towel draped completely over their head, wearing shorts and brown strap sandals. In the background, a silver SUV sits with its tailgate open beside a standing adult and a hard-shell suitcase. Direct overhead sunlight creates defined shadows across the concrete driveway.

Style

Horizontal, Commercial, playful, Retro

Techniques

Natural light

Industries

Vehicle Rental & Rideshare

Color

Golden Yellow (50%)
Pure White (40%)

Background

Hotel

Context

Advertising Campaign