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BrandTommy Hilfiger
ProjectTommy Jeans SU26 Campaign
A Black man wearing a white quarter-zip sweatshirt with stripe details and light-wash jeans stands outdoors with people on a lawn.

Tommy Hilfiger Tommy Jeans SU26 Campaign 2026

Associated creatives

Chloé Horseman
Chloé HorsemanPhotographer
Margherita Moro
Margherita MoroFashion Editor/Stylist
Lauren Palmer-Smith
Lauren Palmer-SmithHair Stylist
Nandi Macalou
Nandi MacalouCasting Director
Mel Shengaris
Mel ShengarisManicurist
Joe Scott
Joe ScottModel

Tags

black man in white sweatshirtblack manman in white sweatshirtwhite quarter zip sweatshirtquarter zip pulloverwhite pulloverlight wash denim jeanslight wash jeansbaggy jeanstommy jeans pullover

Description

A medium shot captures model Joe Scott standing outdoors in direct daylight for the Tommy Jeans SU26 advertising campaign. He wears an off-white quarter-zip sweatshirt accented with navy and red horizontal stripes across the chest, displaying the Tommy Jeans emblem, paired with light-wash denim jeans and a slender metallic chain necklace. His braided hair frames a direct, composed expression toward the camera. Out-of-focus figures in casual attire and architectural tent rigging surround him against a green lawn and sunlit hillside beneath an open blue sky.

Style

Vertical, Commercial

Techniques

Natural light

Industries

Streetwear

Color

Off-White (50%)
Denim (40%)

Context

Advertising Campaign