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Tommy Hilfiger: Tommy Jeans S/S 24

Date

Feb 2024

Description

The Tommy Jeans S/S 24 campaign introduces a series of fashion portraits that lean into a candid, youthful aesthetic. Photographed by Tyrell Hampton, the project spotlights model Nelson Gariba in a range of seasonal apparel, from layered jackets and striped knitwear to coordinated denim sets. Fashion styling by Julia Sarr-Jamois frames the collection within a relaxed, outdoor setting. The execution makes extensive use of natural light, leveraging golden hour tones to highlight the textured fabrics and streetwear silhouettes across the imagery.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Color
Pure White
Context

Advertising Campaign

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