Tommy Hilfiger
Tommy Jeans S/S 24
Brand
ProjectTommy Jeans S/S 24
Date
Feb 2024
Description
Tommy Hilfiger presents the Tommy Jeans S/S 24 campaign, a series of outdoor fashion portraits captured by photographer Tyrell Hampton. The work features model Nelson Gariba in a range of seasonal apparel, including signature denim and layered casual wear, styled by fashion editor Julia Sarr-Jamois. Executed with an editorial aesthetic, the campaign makes use of natural light and golden hour tones to ground the subjects in a candid, relaxed setting. The visual treatment leans into a youthful, streetwear-inspired look, utilizing sharp shadows and high-angle compositions to highlight the seasonal collection's relaxed silhouette.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Context
Advertising Campaign
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