Tommy Hilfiger: Tommy Hilfiger SU25 Campaign

Jun 2025

Tommy Hilfiger presents its SU25 campaign, a fashion editorial series that leans into classic resort aesthetics and warm-weather styling. Shot on location in sun-drenched outdoor environments, the imagery channels a high-summer mood through crisp tailoring and vibrant, seasonal patterns. Photographer Tom Johnson captures the collection against lush garden foliage and coastal backdrops, utilizing natural light to define textures and silhouettes. The campaign features a diverse ensemble cast including Dorit Revelis, Aya Jones, Francisco Henriques, Jade Nguyen, Jeenu Mahadevan, Nour Rizk, and Ottawa Kwami. Styling by Dimphy den Otter emphasizes polished, high-street apparel, from structured suits and halter dresses to casual polo shirts and coastal layers. Hair styling by Diego Da Silva complements the natural, outdoor setting, supported by the casting direction of Nandi Macalou.

Vertical, Warm

Natural light

Garden

Advertising Campaign