Tommy Hilfiger

Mar 2025

Tommy Hilfiger explores a sun-drenched, elevated aesthetic with the SP25 Linen Edit. The campaign leans into a classic coastal and urban lifestyle, blending refined tailoring with casual textures across both studio and outdoor settings. Photographed by Petros, the imagery features models Hana Jirickova and Abdoul Goncalves in a series of clean, sun-lit portraits. Fashion styling by Dimphy den Otter emphasizes the collection's focus on crisp linen and knitwear, utilizing warm natural light to achieve a relaxed, editorial tone. The production team included makeup artist Irena Ruben and casting director Nandi Macalou, with several visuals incorporating film-inspired techniques to anchor the campaign’s sophisticated visual identity.

Vertical, Warm

Natural light

High Street Fashion

Advertising Campaign