Tommy Hilfiger: Tommy Hilfiger SP25 Linen Edit

Mar 2025

The Tommy Hilfiger SP25 Linen Edit campaign centers on a relaxed, high-street fashion aesthetic, captured through a blend of editorial lifestyle shots and clean commercial portraits. Set against both sun-drenched urban architecture and coastal backdrops, the campaign prioritizes soft natural light to emphasize fabric textures and warm, seasonal tones. Photographer Petros leads the visual direction, utilizing a combination of clean studio-style lighting and the warm glow of golden hour to frame the collection. Fashion editor and stylist Dimphy den Otter curates a refined, layered look for models Hana Jirickova and Abdoul Goncalves, incorporating knitwear and structured linen pieces. The production features casting by Nandi Macalou, with makeup styling by Irena Ruben.

Vertical, Warm

Natural light

Advertising Campaign