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Tommy Hilfiger: Tommy Hilfiger SP25 Campaign

Date

Feb 2025

Description

The Tommy Hilfiger SP25 campaign, lensed by photographer Laura Jane Coulson, captures a series of outdoor fashion portraits and lifestyle scenes. The imagery leans into a clean, editorial aesthetic, utilizing natural light to highlight textures across a range of casual apparel, including cable-knit sweaters, denim, and layered outerwear. Styling by Dimphy den Otter places subjects within monumental stone architecture and sunlit park environments. The production features hair by Dylan Chavles and makeup by Emi Kaneko, with casting by Nandi Macalou. The series employs an earthy, warm palette, reinforcing a relaxed and candid visual narrative.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Context

Advertising Campaign

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