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Tommy Hilfiger

Tommy Hilfiger Pre- Fall '25 Campaign
Date

Aug 2025

Description

The Tommy Hilfiger Pre-Fall '25 campaign presents a series of editorial portraits that lean into classic American sportswear aesthetics. Photographed by Bryan Liston, the imagery utilizes natural light and an earthy color palette to highlight seasonal layering, featuring trench coats, plaid patterns, and utility-inspired pieces. Shot on location against rustic and architectural backdrops, the campaign incorporates candid lifestyle moments across cobblestone streets and outdoor settings. The production features hair styling by Tuan Anh Tran and makeup artistry by Kaoru Okubo, with models Jan Anthonio and Mathilde Brok Brandi. Casting was directed by Nandi Macalou, emphasizing a clean, film-inspired aesthetic throughout the collection.

Style

Vertical, Clean, Editorial

Techniques

Natural light

Context

Advertising Campaign

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