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Tommy Hilfiger: Tommy Hilfiger Pre- Fall '25 Campaign

Date

Aug 2025

Description

The Tommy Hilfiger Pre-Fall '25 campaign presents a series of editorial portraits that lean into classic American sportswear aesthetics. Photographed by Bryan Liston, the imagery utilizes natural light and an earthy, clean visual language to showcase seasonal layers and heritage-inspired tailoring. Set against outdoor backdrops and historic streetscapes, the project captures a lifestyle-oriented mood through candid compositions and rich textile details. Featuring models Jan Anthonio and Mathilde Brok Brandi, the work incorporates polished, seasonal styling supported by hair stylist Tuan Anh Tran and makeup artist Kaoru Okubo. Casting was directed by Nandi Macalou, emphasizing a refined, autumnal look.

Style

Vertical, Clean, Editorial

Techniques

Natural light

Context

Advertising Campaign

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