Tommy Hilfiger

Nov 2025

Tommy Hilfiger’s Holiday '25 'Inverse Seasonality' campaign presents a reimagined vision of seasonal dressing, transporting traditional resort aesthetics to the sun-drenched coast. Through the lens of photographer Ben Weller and with fashion styling by Natalie Tauger, the project captures an effortless, airy atmosphere defined by a palette of crisp whites, soft creams, and striking reds. The series features models Aziz Bah, Blesnya Minher, Giacomo Cavalli, and Lea Seelenmeyer in a variety of coastal settings, from open shorelines to vintage off-road vehicles parked against the dunes. The work leans into a clean, commercial aesthetic, utilizing natural light and high-speed freeze techniques to highlight the textures of linen trousers, tailored button-downs, and resortwear. By placing classic preppy silhouettes directly against the backdrop of ocean waves and sandy landscapes, the campaign creates a relaxed, lifestyle-focused narrative.

Horizontal, Warm, Clean

Natural light

High Street Fashion

Sandy Beach

Advertising Campaign