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·Tommy Hilfiger - Holiday'25 - Inverse Seasonality

Four models wearing light blue and white resort apparel pose around a vintage yellow off-road vehicle on a coastal sandy beach.

Woman in a sleeveless red pleated dress and sunglasses walking barefoot across a sandy beach holding a striped surfboard.

Smiling female model in a striped shirt and blue jeans standing on a sandy beach

Three models standing barefoot on a sandy beach before ocean waves, two men in black wetsuits and a woman in a striped dress.

Four models posing around a dining table set in shallow ocean waves on a sandy beach

A woman jumps mid-air on a sandy beach wearing red swim fins, high-waisted briefs, and an open white button-down shirt.

Man and woman walking on a sandy beach holding a towel and bag, shot by Ben Weller for Tommy Hilfiger.

Smiling woman in sunglasses wearing a patterned dress sitting in a red wooden beach chair in shallow ocean water

Four models gathered around a dining table set on a sandy beach near gentle ocean waves for Tommy Hilfiger Holiday '25.

Model in a relaxed white button-down shirt and matching wide-leg trousers standing on a sandy beach near ocean waves.

Four models posing in casual resort wear by a yellow vehicle on a sandy beach under an overcast sky.

Woman in a black and white paisley shorts set and sunglasses sitting on a red wooden chair on a sandy beach by the ocean.

Tommy Hilfiger Tommy Hilfiger - Holiday'25 - Inverse Seasonality 2025

About

The Tommy Hilfiger Holiday '25 'Inverse Seasonality' campaign reimagines festive winter storytelling through the lens of coastal leisure. Captured by photographer Ben Weller and styled by Natalie Tauger, the series shifts the focus from traditional winter motifs to a sun-drenched, seaside landscape. The visuals lean into an earthy, warm aesthetic, utilizing natural light to highlight a palette of crisp whites, pale blues, and cream tones. The project channels a relaxed resort-inspired sensibility, featuring models Aziz Bah, Blesnya Minher, Giacomo Cavalli, and Lea Seelenmeyer in a variety of active and editorial poses. From staging dining tables in shallow surf to scenes set alongside vintage 4x4 vehicles, the execution emphasizes clean compositions and high-speed action shots. The campaign relies on classic prep-inspired tailoring and elevated swimwear, creating an airy, open atmosphere that defines the brand's approach to the season.