Tommy Hilfiger: Tommy Hilfiger Eyewear

Mar 2024

Tommy Hilfiger’s latest eyewear campaign highlights a collection of optical frames and sunglasses through a series of polished, lifestyle-focused portraits. Captured by photographer Nick van Tiem under the creative direction of Vincenzo Schioppa, the imagery leans into a classic collegiate aesthetic, blending preppy apparel with refined, domestic, and architectural backdrops. The series features a diverse cast of models in various indoor and outdoor settings, from ornate living spaces with classical moldings to sunlit courtyards and lush gardens. With production by Roberta Beschi, the work emphasizes clean compositions and warm, natural light to showcase the texture of cable-knit sweaters, denim, and striped polo shirts alongside the precision of the eyewear designs.

Clean, Warm, Editorial, Vertical

Natural light

Advertising Campaign