Tommy Hilfiger

Mar 2024

Tommy Hilfiger’s latest eyewear campaign highlights a collection of optical frames and sunglasses through a preppy, collegiate lens. Photographed by Nick van Tiem with creative direction by Vincenzo Schioppa, the imagery leans into an aspirational lifestyle aesthetic that balances indoor domestic refinement with sunlit outdoor architecture. Throughout the series, a diverse group of models is captured in candid, relaxed poses. The styling emphasizes layered textures—including cable-knit sweaters, striped polo shirts, and denim—which are punctuated by the clean, polished lines of the eyewear. Produced by Roberta Beschi, the work utilizes soft natural light and warm tones to maintain a consistent, editorial visual identity across both interior and exterior settings.

Clean, Warm, Editorial, Vertical

Natural light

Eyewear

Advertising Campaign