Tommy Hilfiger
The Hilfiger Racing Club
Brand
ProjectThe Hilfiger Racing Club
Date
Aug 2025
Description
Tommy Hilfiger captures a motorsport-inspired narrative in 'The Hilfiger Racing Club,' an editorial campaign photographed by Glen Luchford. The imagery leans into a retro aesthetic, placing an ensemble cast against the backdrop of an asphalt racetrack and vintage sports cars. Featuring Claudia Schiffer and Nicholas Hoult alongside a broader cast, the campaign highlights collegiate-inspired layers, varsity jackets, and classic denim. The production utilizes natural light to emphasize the textures of the apparel, from argyle knits to shearling collars, within a nostalgic, motorsport-coded setting.
Style
Horizontal, Retro, Commercial
Techniques
Natural light
Industries
High Street Fashion
Context
Advertising Campaign
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