Tommy Hilfiger
The Hilfiger Racing Club
Brand
ProjectThe Hilfiger Racing Club
Date
Sep 2025
Description
The Hilfiger Racing Club campaign for Tommy Hilfiger frames the brand's latest seasonal collection through a blend of studio-based portraiture and retro-inspired location photography. The visuals lean into a collegiate and automotive aesthetic, positioning garments against both minimalist studio settings and vintage architectural backdrops. Photographer Yoon Ji Yong captures Jisoo as the lead talent, showcasing styling that balances classic plaids and denim with structured outerwear. The imagery utilizes soft light and commercial staging to emphasize the collection's interplay between clean, modern lines and a nostalgic, race-inspired narrative.
Style
Vertical, Commercial
Color
Beige
Context
Advertising Campaign
Associated creatives
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