Tommy Hilfiger: The F1 Movie

Brand

Date

Jun 2025

Description

Tommy Hilfiger aligns with motorsport culture in this collaborative campaign for The F1 Movie. The project captures the intersection of high-end fashion and racing performance, framing branded apparel within the energetic environment of a professional racing paddock. Developed in partnership with Sid Lee Sport, the campaign utilizes a clean, live-action technique to bridge driver-focused perspectives with cinematic track footage. Production was managed by Kode UK and Radke, with post-production and VFX handled by Arketype to maintain a polished, high-energy aesthetic. Circonflex provided the sound and music composition to anchor the action-oriented visuals.

Style

Horizontal, Commercial, Action, Warm, Clean

Industries

Motorsport

Event

Formula 1 Grand Prix

Color

Jet Black

Pure White

Crimson

Background

Sports Venue