Tommy Hilfiger: Movado
Brand
Date
Apr 2025
Description
This fashion campaign for Tommy Hilfiger spotlights the Movado watch collection, focusing on minimalist styling and precision. The series leans into a clean, commercial aesthetic characterized by bright, even lighting and a consistent white seamless backdrop. Photographers Louise & Maria Thornfeldt collaborate with fashion editor Dimphy den Otter to highlight the metallic finishes and distinct watch faces through deliberate portraiture. Makeup artist Mathias van Hooff contributes to the natural look, ensuring the subject remains the focus against the streamlined apparel choices.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Background
White Seamless
Context
Advertising Campaign
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