Tommy Hilfiger: Jisoo for Tommy Hilfiger Spring 2025

Feb 2025

Tommy Hilfiger presents its Spring 2025 campaign, featuring entertainer Jisoo in a series of editorial and commercial compositions. Captured by photographer Peter Ash Lee, the visuals center on a curated arcade-inspired interior, integrating saturated pink and red color palettes with neon lighting elements. The production features set design by Ian Salter, which incorporates interactive elements such as a prize claw machine and bold structural walls. Manicurist Jin Soon Choi provides detail-oriented finishing touches, supporting the focus on textured outerwear and collegiate-inspired apparel. The project emphasizes a clean, consistent aesthetic through the use of directional and warm lighting.

Editorial, Vertical, Clean, Warm

Natural light

Set-dressed

Advertising Campaign