Tommy Hilfiger

Feb 2025

Tommy Hilfiger presents its Spring 2025 campaign, featuring entertainer Jisoo in a series of editorial and commercial stills. The project highlights the collection's collegiate-inspired outerwear, centered on a signature navy quilted varsity jacket with prominent letter appliqué. Photographer Peter Ash Lee captures the collection within a stylized, arcade-inspired environment. The imagery utilizes saturated primary colors and neon lighting elements to frame the subject, with set design by Ian Salter providing a distinct retro aesthetic. Manicurist Jin Soon Choi completes the production details for the series, which leans into clean compositions and warm, directional lighting.

Editorial, Vertical, Clean, Warm

Natural light

High Street Fashion

Set-dressed

Advertising Campaign