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Tinder: One Night Stand

Brand
Date

Mar 2023

Description

Tinder’s 'One Night Stand' commercial explores the evolution of modern dating, shifting the focus from fleeting encounters to the potential for deeper connections. The narrative moves between an intimately lit bar and a sprawling furniture showroom, using staged bedroom displays to ground the narrative in a relatable, domestic reality. Directed through Biscuit Filmworks and developed by agency Mischief, the project employs soft, low-key lighting and natural shadows to establish an inviting atmosphere. This live-action piece leans into a warm, amber-toned aesthetic to bridge the gap between casual environments and the pursuit of long-term companionship.

Style

Horizontal, Commercial, Warm

Color
Espresso
Forest Green
Background

Showroom

Context

TVC / TV Commercial

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