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Tinder: Going All The Way

Brand
Date

Jul 2023

Description

Tinder presents 'Going All The Way,' a cinematic commercial that leans into a surrealist aesthetic to capture the feeling of romantic connection. Set within a warmly lit domestic space, the narrative follows a couple as they embrace, their gravity-defying movement signaling the transformative nature of meeting someone new. Developed by creative agency Mischief USA and production house Biscuit Filmworks, the film combines live-action technique with 3D render/CGI elements to achieve its atmospheric quality. The visual language relies on moody teal and amber tones to ground the intimate, dream-like sequence.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

3D render / CGI

Background

Living Room

Context

TVC / TV Commercial

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