Brand
ProjectMade by NYC Campaign

Theory Made by NYC Campaign 2025
Associated creatives
Tags
Description
Dancer Calvin Royal III poses full-length against a clean white seamless studio backdrop for the Theory Made by NYC campaign. He wears a tailored charcoal two-piece suit paired with a crisp white collared dress shirt, a slim black necktie, and polished black dress shoes. Photographed by Joshua Woods with styling by Jasmine Hassett, the shot features soft, even studio lighting with minimal shadowing, highlighting the clean silhouette and classic tailoring of the menswear ensemble.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Menswear
Color
Charcoal (60%)
Pure White (20%)
Jet Black (20%)
Background
White Seamless, Residential Building
Context
Advertising Campaign

