Brand
ProjectMade by NYC Campaign

Theory Made by NYC Campaign 2025
Associated creatives
Tags
Description
Ballet dancer Calvin Royal III is captured from a low angle seated on a minimalist chrome-framed chair. He wears a monochromatic charcoal grey ensemble comprising a collared button-up workshirt and matching tailored trousers. The studio setup features soft, bright lighting set against an expansive, clean white seamless backdrop.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Menswear
Color
Charcoal (80%)
Jet Black (20%)
Background
White Seamless, Residential Building
Context
Advertising Campaign

