Theory Made by NYC Campaign 2025

Description

Photographed by Joshua Woods for Theory's Made by NYC campaign, principal dancer Calvin Royal III poses in a clean studio setting. He wears a dark charcoal zip-up jacket layered over a black mock-neck shirt, gently gripping the front closure with both hands. Styled by Jasmine Hassett with grooming by Joey George and makeup by Janessa Paré, the image is composed as a square close-up against a bright white seamless background under soft, controlled lighting.

Style

Commercial, Square, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Background

White Seamless, Residential Building

Context

Advertising Campaign