Theory
Theory Fall 2026 Campaign
Brand
ProjectTheory Fall 2026 Campaign
Date
Sep 2026
Description
Theory presents its Fall 2026 campaign, a series of portraits and editorial imagery captured by photographer Jim Goldberg. The project integrates hand-drawn typography and textured framing, leaning into an artistic visual language that documents quiet, candid moments. The campaign features styling by Andrew Sauceda, with hair by Dylan Chavles and makeup by Yumi Lee. Shot using analogue film techniques and natural light, the collection moves between interior car settings and outdoor environments, emphasizing a clean, warm aesthetic.
Style
Editorial, Clean, Horizontal, Warm
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Context
Advertising Campaign
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