Brand
ProjectTheory Fall 2026 Campaign

Theory Theory Fall 2026 Campaign 2026
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Description
Captured by photographer Jim Goldberg for the Theory Fall 2026 Campaign, this image features a woman seated on a bright blue blanket spread across a green grassy lawn. She wears a striped polo shirt, dark trousers, and dark shoes, holding a pen and an open notebook on her lap. Handwritten red and white text is layered directly over the upper background across the grass, reading phrases about writing songs and the creative process. The composition is framed with a distinct textured border and natural daylight illuminating the outdoor park environment. Styling is provided by Andrew Sauceda, with hair by Dylan Chavles and makeup by Yumi Lee.

