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Woman looking out from a car window next to handwritten red text on a painted blue border background

Theory Theory Fall 2026 Campaign 2026

About

This campaign image for the Theory Fall 2026 collection features a woman gazing outward from inside a vehicle. Handwritten red lettering is scrawled across a white section on the left, reading 'TAKING A CAB WAS WORTH IT TODAY'S MY LUCKY DAY'. The entire composition is framed by a decorative, textured blue and gold painted border. Jim Goldberg photographed the campaign, styled by Andrew Sauceda, with hair by Dylan Chavles and makeup by Yumi Lee.

Brand

Theory

Project

Theory Theory Fall 2026 Campaign 2026

Keywords

woman in carwoman looking out windowwomancar windowhandwritten textred text

Credits

Jim Goldberg
Photographer
Andrew Sauceda
Fashion Editor/Stylist
Dylan Chavles
Hair Stylist
Yumi Lee
Makeup Artist

Styles

EditorialArtisticHorizontalClean

Techniques

Analogue / filmNatural light

Industries

Luxury Fashion Houses

Context

Advertising Campaign
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