The Pavilia Farm: Brand Identity

Jan 2023

The Pavilia Farm brand identity project, designed by Studio8585 with illustration by Tatsuro Kiuchi, establishes a visual language centered on minimalist aesthetics and natural motifs. The work spans diverse collateral, including stationery, book covers, and packaging, unified by an earthy color palette of deep plums, terracotta browns, and olive greens. Executing a clean and understated design direction, the identity leans into typography-led layouts and hand-drawn illustrative elements. An animated video and series of presentations highlight the integration of custom serif fonts with abstracted botanical landscapes and organic patterns. The project utilizes natural light in architectural and interior photography to reinforce a serene, contemporary atmosphere.

Horizontal, Commercial, Minimalist, Clean

Typography