The Audo: Brand Identity

Sep 2021

The brand identity for The Audo focuses on a refined, minimalist aesthetic, grounding the project in clean typography and tactile material applications. The design system leverages high-contrast serif lettering and abstract line art to create a unified visual language across a diverse suite of collateral. Collaborative input from Studio8585 on graphic design and Benjamin Ewing on illustration establishes a sophisticated base, while creative direction by Nathan Williams and art direction by Mario Depicolzuane ensure a consistent execution across stationery, packaging, and interior-focused art prints. The work leans into monochromatic palettes and high-quality textures, incorporating techniques such as emboss & deboss and screen print for a tactile finish.

Horizontal, Commercial, Clean, Minimalist

Black Seamless

Advertising Campaign