The Audo

Sep 2021

The Audo’s brand identity project centers on a sophisticated, minimalist aesthetic that prioritizes tactile materiality and structural precision. The collateral spans a diverse range of physical touchpoints, from embossed stationery and textured paper coasters to custom coffee cups and canvas tote bags. Throughout the collection, the design leans into clean serif typography and abstract line art to establish a consistent, gallery-inspired visual language. Executed with an emphasis on high-contrast monochromatic palettes and matte finishes, the identity employs emboss and deboss techniques to add depth to its corporate materials. The project benefits from the creative direction of Nathan Williams and art direction by Mario Depicolzuane, with graphic design contributions by Studio8585 and detailed illustration work by Benjamin Ewing. This approach reinforces a refined, design-focused positioning across all brand assets.

Horizontal, Commercial, Clean, Minimalist

Black Seamless

Advertising Campaign