Logo
The Audo brand identity logo embossed in white serif typography centered on dark textured paper above a golden velvet surface
Three circular white paper coasters featuring the black AU DO brand logo, arranged on a solid black background.
Four yellow paper coffee cups with large black typographic lettering arranged in a row against a solid black background.
Closed grey paper envelope with a square white seal featuring a black minimalist line art illustration, branded for The Audo
Off-white cotton canvas tote bag with black branding and curved graphic lines displayed against a solid dark background.
Six framed minimalist art prints featuring abstract dark line strokes on neutral backgrounds, arranged in a grid.
Graphic identity logo featuring bold black serif letters spelling AUDO on a light square background against black
Roll of rust orange brand labels with black serif text reading The Audo on a textured grey concrete surface.
The Audo brand identity logo embossed in white serif typography centered on dark textured paper above a golden velvet surface
Three circular white paper coasters featuring the black AU DO brand logo, arranged on a solid black background.
Four yellow paper coffee cups with large black typographic lettering arranged in a row against a solid black background.

The Audo Brand Identity 2021

About

The brand identity for The Audo focuses on a refined, minimalist aesthetic, grounding the project in clean typography and tactile material applications. The design system leverages high-contrast serif lettering and abstract line art to create a unified visual language across a diverse suite of collateral. Collaborative input from Studio8585 on graphic design and Benjamin Ewing on illustration establishes a sophisticated base, while creative direction by Nathan Williams and art direction by Mario Depicolzuane ensure a consistent execution across stationery, packaging, and interior-focused art prints. The work leans into monochromatic palettes and high-quality textures, incorporating techniques such as emboss & deboss and screen print for a tactile finish.

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