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MVA: Brand Identity

Brand
Date

Oct 2021

Description

Studio8585 developed the brand identity for MVA, focusing on a minimalist aesthetic that emphasizes materiality and precision. The project applies a clean visual language across various corporate collateral, including shopping bags, notebooks, and stationary. The execution relies on professional print finishing techniques such as emboss and deboss applications. By pairing neutral, textured paper stocks with precise sans-serif typography and contrasting details like exposed stitching, the design achieves a refined and tactile look. The work leans into a restrained color palette, utilizing soft studio lighting to define the geometric forms and physical surfaces.

Style

Commercial, Clean, Minimalist, Horizontal

Techniques

Emboss & Deboss

Color
Pure White
Jet Black
Context

E-commerce / Product

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