The Iconic Got You Looking - The Drip 2025

About

This commercial campaign video for The Iconic, titled Got You Looking - The Drip, features vibrant styling and post-production work by Atmos Studios and Dentsu Creative Australia. The video opens with a close-up of a blue faucet pouring golden liquid into a bathtub filled with glittering confetti. A blonde woman relaxes in the tub before appearing standing in a striking room with pink walls, teal square tiles, and red carpeted steps. Throughout the sequence, bold graphic typography spells out the campaign name against the colourful retro-styled set.