Liu-Jo presents The Gigi Hadid Edit 2026, a fashion campaign featuring model Gigi Hadid. The project focuses on the collection's denim-heavy aesthetic, captured through a series of editorial portraits.
The imagery utilizes clean, natural light to highlight textures ranging from rhinestone-embellished jumpsuits to patterned scarf-print denim sets. Setting the scenes in both sunlit dressing rooms and minimal studio environments, the campaign maintains a polished, consistent visual identity across both horizontal and vertical formats.
Creative direction for the campaign brings a candid, relaxed energy to the high street fashion brand, with Hadid styled in looks that emphasize both form-fitting and relaxed denim silhouettes.
