Liu-Jo
Liu-Jo Uomo F/W 2024
Brand
ProjectLiu-Jo Uomo F/W 2024
Date
Sep 2024
Description
The Liu-Jo Uomo Fall/Winter 2024 campaign presents a focused look at seasonal menswear through the lens of photographer Federico Sorrentino. The project captures the collection’s focus on structured tailoring and refined silhouettes, moving between crisp studio portraiture and architectural outdoor settings. With fashion editor Ivan Bontchev overseeing styling, the campaign showcases polished layers, including dark button-downs and belted coats. Model Patrick Nodanche anchors the imagery, which utilizes natural light and a clean visual approach to highlight the contemporary menswear aesthetic.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Color
Navy
Context
Advertising Campaign
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