Liu-Jo: Liu-Jo Uomo F/W 2024
Brand
Date
Sep 2024
Description
The Liu-Jo Uomo Fall/Winter 2024 fashion campaign presents a series of controlled, structured portraits centered on menswear. Shot by photographer Federico Sorrentino, the project contrasts indoor studio work with architectural outdoor settings to highlight seasonal tailoring. Fashion editor Ivan Bontchev leads the styling, focusing on polished silhouettes and a sophisticated palette of deep blues and earth tones. Model Patrick Nodanche anchors the visuals, which utilise natural light and clean compositions to emphasise the collection's contemporary details.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Color
Navy
Context
Advertising Campaign
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