Liu-Jo: Mariniere

Mar 2025

The Liu-Jo 'Mariniere' campaign presents a sophisticated take on maritime-inspired fashion, blending sharp tailoring with textured knitwear. Photographed by Lucrezia Ganazzoli with art direction by Francesco Roncaglia, the imagery adopts a minimalist studio aesthetic that highlights the collection's structure and metallic hardware details. Fashion styling by Maria Giulia Riva focuses on layering and clean lines, utilizing a palette of navy, white, and earthy tones. Model Betty Schupp features throughout the series, which spans both commercial product focus and fashion editorial portraiture. The work employs soft light to emphasize the varied textures of suede, knit, and leather against seamless backdrops, achieving a clean and polished visual identity.