Liu-Jo
Mariniere
Mar 2025
The Mariniere project for Liu-Jo presents a series of clean, minimalist fashion campaign and editorial images. The work focuses on the intersection of structured tailoring and nautical-inspired knitwear, characterized by a refined studio aesthetic and soft, even lighting. Photographer Lucrezia Ganazzoli captures model Betty Schupp across a variety of polished studio portraits and full-length shots. The imagery relies on a minimalist approach to emphasize texture and silhouette, utilizing a neutral white backdrop to highlight intricate details such as gold-tone hardware, layered chain accessories, and varied textile weights from denim to cable-knit. Art direction by Francesco Roncaglia and fashion styling by Maria Giulia Riva define the series, supported by casting from Simone Bart Rocchietti.
