Liu-Jo: Chloe Lecareux for Liu Jo
Brand
Date
Nov 2024
Description
Liu-Jo features Chloe Lecareux in this luxury fashion editorial campaign, which highlights the label's structured tailoring and seasonal accessories. Photographed by Mocchetti and Kraus, the series explores a refined aesthetic through a set of urban rooftop and contemporary interior compositions. The project channels a sophisticated tone, utilizing natural light to frame the subject against expansive, muted city skylines. The imagery emphasizes sharp silhouettes—such as blazer dresses and structured outerwear—balanced by soft velvet textures and metallic hardware detailing.
Style
Editorial, Vertical, Clean, Warm
Techniques
Natural light
Industries
Color
Scarlet
Background
Rooftop
Context
Advertising Campaign
Associated creatives
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