Liu-Jo
Chloe Lecareux for Liu Jo
Brand
ProjectChloe Lecareux for Liu Jo
Date
Nov 2024
Description
Liu Jo presents an editorial fashion campaign featuring model Chloe Lecareux, captured by photographers Mocchetti and Kraus. Set against a backdrop of sweeping city skylines, the imagery focuses on tailored silhouettes, including structured blazers and dresses, accessorized with quilted handbags and signature gold hardware. The project channels a refined aesthetic, moving between the sharp light of day and the atmospheric glow of dusk. The compositions lean into contemporary architectural framing, utilizing natural light to highlight the texture of the garments and the soft velvet accents within the interior settings.
Style
Editorial, Vertical, Clean, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Scarlet
Background
Rooftop
Context
Advertising Campaign
Associated creatives
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