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Liu-Jo: Liu Jo New Glam S/S 24

Brand
Date

Apr 2024

Description

Liu Jo presents the New Glam S/S 24 collection, an editorial fashion campaign captured by photographer Federico Sorrentino. The series focuses on the tactile textures and sharp tailoring of the new collection, ranging from structured oversized blazers to intricate crochet knits. The project features model Taisia Darieva in a minimalist studio setting. With casting by Simone Bart Rocchietti and hair styling by Andrea Missiti, the visuals lean into a clean and polished aesthetic. The use of natural light and warm tones throughout the portraits highlights the color-blocked palette and patterned fabrics of the season.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Color
Pure White
Context

Advertising Campaign

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