Liu-Jo
Liu Jo New Glam S/S 24
Brand
ProjectLiu Jo New Glam S/S 24
Date
Apr 2024
Description
The Liu Jo New Glam S/S 24 fashion campaign presents a series of studio-based portraits centered on modern tailoring and textural contrasts. Photographed by Federico Sorrentino, the project features model Taisia Darieva in a variety of clean, editorial settings that highlight the collection's knitwear and bold colour-blocked pieces. With casting directed by Simone Bart Rocchietti and hair styling by Andrea Missiti, the imagery leans into a minimalist aesthetic. The production utilizes natural light and warm tones to emphasize garment details, ranging from oversized blazers to intricate crochet textures.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Pure White
Context
Advertising Campaign
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