The Fisheries

Oct 2018

The brand identity for The Fisheries, masterminded by the design team at Studio Blackburn, captures the essence of place through a sophisticated blend of editorial minimalism and tactile corporate design. Moving beyond standard logo application, this comprehensive identity system leans into the unique character of London Fields and Broadway Market, treating the local landscape as a canvas for visual storytelling. The project utilizes high-end typography and a restrained palette of coral-orange and monochromatic tones to ground the brand in an urban, industrial context. The execution is grounded in a strong sense of materiality, as evidenced by the integration of spiral-bound brochures, bespoke tote bags, and curated archival photography that feels both intimate and professional. Through the use of natural light and macro photography, the team creates a sensory connection between the viewer and the physical brand collateral, documenting everyday moments—from coffee runs at Pavilion to street-level interactions—that define the workspace. The design language acts as a cohesive thread, weaving together UI illustration and cinematic VFX elements that pop against the historical architecture of the canal-side setting. By marrying archival imagery with bold sans-serif type, Studio Blackburn has created a dynamic identity that feels rooted in its environment while maintaining a clean, modern, and highly legible corporate aesthetic across every touchpoint.

Commercial