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Charcoal grey canvas tote bag with bold orange printed typography resting on a grey surface

The Fisheries Brand Identity 2018

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Description

This brand identity project for The Fisheries features a dark charcoal grey canvas tote bag adorned with bright orange printed typography. The bag displays bold lettering reading The Fisheries, No 1 Mentmore Terrace, London. The fabric has a matte texture and the straps are arranged neatly across the top. The piece is captured from a high-angle perspective against a neutral grey surface under soft, even lighting.

Style

Horizontal, Commercial, Clean, Polished

Color

Charcoal (80%)
Scarlet (20%)

Background

Grey Seamless

Context

Advertising Campaign