Brompton Bicycles

Jul 2024

Brompton Bicycles refreshes its brand identity through a series of motion-led assets that emphasize both mechanical engineering and typographic play. The project, designed and directed by Studio Blackburn with production from Time Based Arts Art Practice, utilizes minimalist motion graphics to visualize the product’s folding mechanism as a fluid sequence of five deliberate movements. The visual language leans into a clean, graphic aesthetic, pairing vibrant gradient backdrops with a structured grid-based layout. By contrasting the technical precision of the folding frame with kinetic, poetic typography—such as the recurring 'abracadabra' motif—the work distills complex product features into a bold, consistent visual system. Havas Media UK managed the media buying for this campaign, which bridges studio-rendered CGI with live-action demonstrations to frame the folding bicycle as an essential urban tool.

Clean, Commercial, Horizontal

Brand Film / Corporate Video