rSIM

Jan 2024

Studio Blackburn developed the brand identity for rSIM, establishing a visual language rooted in modern telecommunications and high-contrast digital aesthetics. The project encompasses a comprehensive suite of motion graphics and packaging design that prioritizes clean geometry and a vibrant black-and-green color palette. Across the series of motion design assets, the work leans into minimalist animation and rhythmic transitions. Graphic elements, including stylized SIM card forms and data-testing sequences, are paired with bold sans-serif typography to emphasize network connectivity. The identity is further applied to physical product packaging, utilizing hard lighting and sharp shadows to ground the brand's digital concepts in a tactile, commercial context.

Horizontal, Commercial, Graphic

Motion Graphics

Telecommunications

Brand Film / Corporate Video