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rSIM: Brand Identity

Brand
rSIM
Date

Jan 2024

Description

Studio Blackburn developed the brand identity for rSIM, establishing a visual language focused on modern telecommunications and network resilience. The design execution leverages a high-contrast palette of vibrant green and black, utilizing clean geometry and bold sans-serif typography to anchor the brand across both digital and physical touchpoints. The project incorporates motion graphics and fluid animation, moving through dynamic sequences that include data testing motifs, toggle switches, and SIM card iconography. Applications span from 3D rendered digital interfaces on mobile devices to physical packaging design, all unified by a minimalist and structured aesthetic.

Style

Horizontal, Commercial, Graphic

Techniques

Motion Graphics

Industries
Telecommunications
Color
Lime
Jet Black
Context

Brand Film / Corporate Video

Associated creatives

Studio Blackburn
Studio BlackburnGraphic Design
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