Ellis Butchers

Jul 2026

For Ellis Butchers, Studio Blackburn has crafted a comprehensive brand identity that masterfully bridges the gap between traditional butchery and contemporary retail aesthetics. This project, which spans across Grocery, Food & Beverage sectors, succeeds by balancing a heritage-inspired sensibility with a distinctly modern, graphic edge. The visual system hinges on a clever use of typography and minimalist iconography, most notably through the recurring motif of anthropomorphized meat cuts—walking ribs and legs that infuse the brand with a playful, approachable personality. Execution ranges from environmental signage and architectural facade treatments to retail packaging, utilizing a sophisticated color palette of high-contrast orange and deep forest green. Techniques such as vector graphic design and macro photography are employed to ensure consistent brand recognition, whether on a storefront awning or a delicate pricing label tucked into raw produce. By integrating clean sans-serif and classic serif typefaces against architectural textures like herringbone tiles and brick, the identity feels both professional and grounded. The overall design language, captured through natural light and deliberate corporate branding, effectively redefines the local butcher shop experience. By layering historical references like vintage cartography with witty, modern design interventions, the team delivers a cohesive, versatile, and memorable identity that feels as fresh as the products it represents.

Commercial