e.l.f. cosmetics
Vanity Vandals | A True Story of e.l.f. Obsession
Brand
Date
Mar 2026
Description
e.l.f. Cosmetics leans into a distinct true-crime aesthetic with Vanity Vandals, a narrative-driven campaign that subverts traditional beauty advertising. The project moves through investigative motifs, featuring detectives and interrogation sequences punctuated by dramatic close-ups. Developed in collaboration with creative agency Movers+Shakers and production company PRETTYBIRD US, the film utilizes moody lighting and stylized color grading. Gritty texture overlays serve to evoke a vintage security footage aesthetic, grounding the live-action technique in a cinematic, suspenseful tone.
Style
Horizontal, Action, Cinematic, Moody
Industries
Cosmetics
Context
Advertising Campaign
Associated creatives
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