e.l.f. cosmetics
Show Yourse.l.f. | Flau’jae Johnson | Trailer
Brand
Date
Mar 2026
Description
e.l.f. Cosmetics unveils the Show Yourse.l.f. campaign, a cinematic series spotlighting the personal narratives of figures including Flau’jae Johnson, Viktoria Modesta, and Jess Carter. This trailer sets the tone for the wider project, layering documentary-style interviews with striking, high-contrast portraiture to build an intimate visual archive. Produced by Day One Agency, the work utilizes live-action technique and clean, deliberate framing to anchor the diverse subjects within their respective environments. The piece prioritizes individual perspective, using consistent cinematic sequences to tie together distinct stories of personal growth and identity.
Style
Horizontal, Action, Cinematic, Clean
Industries
Cosmetics
Context
Brand Film / Corporate Video
Associated creatives
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