e.l.f. cosmetics: Dream
Brand
Date
Nov 2023
Description
e.l.f. cosmetics presents 'Dream', a humorous video campaign featuring Jennifer Coolidge. The film leans into a cinematic aesthetic, utilizing natural light to frame an intimate, character-led exchange in a bedroom setting. Produced by Imposter, the live-action spot centers on dialogue and expressive performance, moving away from traditional product-heavy beauty advertising in favor of a narrative-driven approach. The production maintains a minimalist visual style throughout.
Style
Humorous, Horizontal, Cinematic, Minimalist
Techniques
Natural light
Industries
Color
Blush
Pure White
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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