e.l.f. cosmetics
Show Yourse.l.f. | Flau’jae Johnson
Brand
Date
Mar 2026
Description
e.l.f. cosmetics highlights the multifaceted career of athlete and artist Flau’jae Johnson in the brand film, Show Yourse.l.f. The project documents Johnson’s identity as an entrepreneur, performer, and sportswoman, bridging her life on the basketball court with her creative pursuits. Produced with Day One Agency, the commercial film utilizes a live-action technique to capture a balance between high-energy training sequences and candid interview segments. The edit maintains a clean, direct visual narrative throughout.
Style
Vertical, Commercial, Clean
Industries
Cosmetics
Color
Jet Black
Pure White
Context
Brand Film / Corporate Video
Associated creatives
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