The Coca-Cola Company: First Class
Date
Jan 2023
Description
The Coca-Cola Company's 'First Class' commercial presents a transition from a routine flight experience into a high-energy social lounge. The spot follows a passenger whose interaction with a flight attendant and a Diet Coke leads to an immediate shift in her surroundings, evolving a quiet cabin into a dynamic environment defined by live music and celebration. Produced with HONE and developed by Droga5 London, the work utilizes live-action technique and a cinematic visual approach. The film focuses on the interplay between the passenger and the transformation of the onboard cabin space.
Style
Horizontal, Commercial, Cinematic
Industries
Color
Off-White
Jet Black
Background
Transport Hub
Context
TVC / TV Commercial
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