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The Coca-Cola Company: Fanta Vending Machine

Brand
The Coca-Cola Company
Date

Nov 2022

Description

The Coca-Cola Company presents a brand film titled Fanta Vending Machine, centered on a narrative that mirrors a lunar eclipse. The visuals draw a parallel between the celestial phenomenon and the brand, transforming the moon into a vibrant orange sphere against the backdrop of an urban nightscape. Developed with creative and agency support from VML US, the project utilizes a blend of 3D render / CGI and live-action technique. The film balances astronomical imagery with historic European architecture and city skylines, using bold white typography to drive the narrative connection between the cosmic event and the beverage brand, with media support provided by Essence Mediacom.

Style

Horizontal, Cinematic, Futuristic

Techniques

3D render / CGI

Industries
Beverages
Background

Night Sky

Context

Brand Film / Corporate Video

Associated creatives

Essence Mediacom
Essence MediacomMedia
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