The Coca-Cola Company: Drink Break - Case Study
Date
Jan 2023
Description
The Coca-Cola Company explores the intersection of refreshment and gaming culture in this case study documenting livestream integrations. The project examines how brands engage with audiences through intermission-focused creative, moving between live Twitch broadcasts, in-game footage, and retro-inspired animation. Produced with production service support from HONE, the piece utilizes a documentary approach to dissect the relationship between gaming action and consumer experience. The visual language oscillates between high-energy digital gameplay and animated sequences that frame the brand within an entertainment context.
Style
Documentary, Horizontal, Action
Techniques
Animation
Industries
Context
Brand Film / Corporate Video
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