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Brand
The Coca-Cola Company
ProjectDrink Break - Case Study

The Coca-Cola Company Drink Break - Case Study 2023

Associated creatives

HONE
HONEProduction Service

Tags

gaming streamvideo game streamtwitch streamgameplayanimated concession characters

Description

This case study video produced for The Coca-Cola Company examines gaming culture and livestream integrations. The footage cuts between popular video game streams on Twitch featuring webcams of players, in-game combat and building action, and vintage-style animated sequences of concession characters in a theatre setting. The piece explores how brands engage with gaming audiences through creative intermission concepts.