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BrandThe Audo
ProjectBrand Identity
Graphic identity logo featuring bold black serif letters spelling AUDO on a light square background against black

The Audo Brand Identity 2021

Associated creatives

Studio8585
Studio8585Graphic Design
Benjamin Ewing
Benjamin EwingIllustration
Nathan Williams
Nathan WilliamsCreative Direction
Mario Depicolzuane
Mario DepicolzuaneArt Direction

Tags

audo logologoaudo brand identitybrand identitygraphic design

Description

This graphic design piece for The Audo features a bold, minimalist logomark presented against a stark black background. Large black serif letters spelling out AUDO are arranged across a pale square block that resembles a package or tag with a small handle at the top. The composition relies on high-contrast black and off-white tones with oversized typography spanning the width of the shape. Clean lines and graphic precision define the aesthetic of the brand identity project.

Style

Artistic, Horizontal, Clean, Minimalist

Techniques

Typography, Vector

Color

Off-White (60%)
Jet Black (40%)

Background

Black Seamless

Context

Advertising Campaign