NFL Shop presents 'That Style Grind,' a commercial campaign highlighting the latest collection of official team apparel. The production features a diverse cast of talent showcased in hoodies, jerseys, and hats against a minimalist studio set designed with subtle urban motifs.
Directed by Marissa Solis and produced by Yard NYC with founder Stephen Niedzwiecki, the project leans into contemporary street style to present the sportswear range. The live-action technique uses bright, even lighting to emphasize the textures and graphics of the merchandise, captured in a clean horizontal format.
