NFL Shop: In the Lineup
Brand
Date
Sep 2025
Description
NFL Shop presents In the Lineup, a promotional campaign showcasing the latest range of team-branded apparel. The work features professional athletes, including Keon Coleman, alongside a diverse cast of models to highlight current jersey designs, hoodies, and streetwear staples. The execution relies on a clean, live-action technique, alternating between tightly framed portraits and dynamic wide shots. Set against a backdrop of contrasting red and neutral tones, the creative direction from Yard NYC employs hand-drawn annotations to draw focus to specific garment details like sideline pullovers and puffer vests.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Pure White
Jet Black
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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