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NFL Shop: Competitive Looks

Brand
NFL Shop
Date

Sep 2026

Description

NFL Shop presents 'Competitive Looks,' a commercial campaign showcasing the latest in licensed team apparel. The production leans into a crisp, urban aesthetic, featuring a cast of models in an outdoor street setting that highlights jerseys, jackets, and hats through a mix of wide-angle compositions and tight, character-focused portraiture. Directed by Marissa Solis in collaboration with agency partner Yard NYC, the project utilizes a commercial live-action technique to bridge high-street fashion sensibilities with professional sports gear. The visual identity relies on a clean, controlled palette of rich blues, greens, and neutrals, grounding the activewear within a metropolitan environment.

Style

Horizontal, Commercial, Clean

Industries

Sportswear

Color
Navy
Jet Black
Forest Green
Background

Set-dressed

Context

TVC / TV Commercial

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