NFL Shop: That Fits Cold

Brand

Date

Sep 2026

Description

NFL Shop’s latest commercial campaign, That Fits Cold, highlights the brand’s winter apparel line through a high-energy, live-action studio execution. The spot features professional football player Dion Dawkins and a cast of models showcasing a range of jerseys, jackets, and winter accessories. The production leans into a stylized seasonal aesthetic, utilizing a studio set dressed with faux snow, patio heaters, and neon signage. Under the creative guidance of Yard NYC, with Stephen Niedzwiecki serving as founder and Marissa Solis as director of brand marketing, the campaign uses fast-paced editing and motion graphics to emphasize the breadth of team-branded gear.

Style

Horizontal, Commercial, Action

Industries

Football (American)

Background

Set-dressed

Context

TVC / TV Commercial